online impulsive purchasing is focused on those buying processes which simply break the borders of normal logical buying process, and are done after being influenced by some internal or external stimuli in a spare of moment and without complete evaluation of products’ alternatives. this subject especially in an online context becomes a popular one among researchers in management, economy and co...

Online marketing has influenced the consumers all around the world. This opens up a way for the small enterprises to enter the international market and enjoy the benefits like the MNCs located in different parts of the world. Advertising products and manipulating the customers to buy is one of the techniques used by the international companies. As a result some companies take standardization as...

Given the unprecedented reach of social media, firms are increasingly relying on it as a channel for marketing communication. The objective of this study is to examine the effect of firm-generated content (FGC) in social media on three key customer metrics: spending, cross-buying, and customer profitability. The authors further investigate the synergistic effects of FGC with television advertis...

Retailing is the interface between the producers and individual consumers buying for personal consumption or use. As such retailing is the last link that connects consumers or customers with the manufactures and distribution chain. Whether it is manufactures, distributors, wholesalers, if they sale the goods and service directly to buyers then they are called retailers and their trading activit...

Loyalty discounts are nonlinear tari s that condition rebates or marginal prices on meeting aggregate purchase or market share targets. ese discounts are widespread, and are o en the impetus for consumers to form buying groups, or group purchase organizations (GPOs). is papermodels the competitive e ects of the introduction of a GPO to amarket for which the GPO’s member preferences are horizont...

We consider a class of dynamic collective action problems in which either a single principal or two competing principals vie for the support of members of a group. We focus on the dynamic problem that emerges when agents negotiate and commit their support to principals sequentially. A danger for the agents in this context is that a principal may be able to succeed by exploiting competition amon...

We consider the problem of designing a pricing mechanism for precisely controlling the real-time balance in electricity markets, where retail brokers aggregate the supply and demand of a number of individual customers, and must purchase or sell power at the wholesale level such that the total supply matches total demand. This is typically done for future time periods by buying and selling power...