Large-scale datasets of consumer behavior might revolutionize the way we gain competitive advantages and increase our knowledge in the respective domains. At the same time, valuable datasets pose potential privacy risks that are difficult to foresee. In this paper we study the impact that the prices from consumers’ purchase histories have on the consumers’ location privacy. We show that using a...

This paper investigates the factors that affect users’ communication satisfaction within a virtual community, in particular, an online chat room. A research model consisting of 3 aspects—psychological, technological and environmental—is developed to examine effects of anonymity, media richness and activeness of chat room on social presence, privacy concern, and further communication satisfactio...

We analyze the implications of consumer privacy for competition in the marketplace. We consider a market where rms set prices and disclosure levels for consumer information and consumers observe both before deciding which rm to patronize and how much information to provide it with. The provision and disclosure of information presents tradeo s for all market participants. Consumers bene t from p...

More and more companies promote their products as sustainable products, but many firms have been exposed to quality safety issues, which makes consumer question the true of ‘sustainable product’. The platform can adopt blockchain technology attract consumers by disclosing reliable product information consumer, it will also result in a risk privacy leakage through registering blockchain. Hence, ...

A large part of research conducted on privacy concern and protection on social networking sites (SNSs) concentrates on children and adolescents. Individuals in these developmental stages are often described as vulnerable Internet users. But how vulnerable are adults in terms of online informational privacy? This study applied a privacy boundary management approach and investigated Facebook use,...

Getting consumers to disclose their personal information is an essential first step for Internet businesses that choose to pursue a niche marketing strategy. Previous research has examined how the reward preferences and privacy concerns of consumers may affect their disclosure tendency. However, it is not known how key characteristics pertaining to Internet businesses, such as consumer trust, m...

Relationship marketing typically requires organizations to continually collect customer information. Two distinct approaches coexist to encourage customers to disclose information: reducing privacy concern and building trust, which in the past have been examined in isolation. In the present study, regulatory focus theory is used to integrate both approaches and examine their distinct response b...

Crowd-sourced sensing systems allow people to voluntarily contribute sensor data from mobile devices. They enable numerous applications, including weather and traffic monitoring. However, their proliferation is at risk if the problems of data integrity and privacy persist. People will be reluctant to contribute sensitive information if they cannot trust the system to maintain their privacy, and...

1. Introduction Privacy plays a major role in the relationship between companies and Internet users. However, results from consumer surveys indicate that the communication of privacy on the Internet has so far not yet been addressed effectively enough to alleviate consumer concerns: 64% of Internet users indicated having decided in the past not to use a website, or not to purchase something fro...