The aim of this study was investigation of green marketing and its impacts on consumer behavior in sports shops in East Azerbaijan province of Iran. The present study is functionalized by objectives and done by field. The study statistical society was sports shops in East Azerbaijan and 210 samples were chosen randomly according to Morgan sampling method and 196 questionnaires were collected ...

W propose a structural model to study the effect of online product reviews on consumer purchases of experiential products. Such purchases are characterized by limited repeat purchase behavior of the same product item (such as a book title) but significant past usage experience with other products of the same type (such as books of the same genre). To cope with the uncertainty in quality of the ...

The phenomenon that the price discounts has been altering consumer decisions in allocating revenue.This research aims to analyze how behavior when there are discounted goods and know factor of psychological buying goods.This uses a quantitative approach supported with qualitative approach.Methods data collection this through questionnaires interviews.The analysis technique used is descriptive t...

This article uses a discrete choice, random coefficients logit model for analyzing consumer behavior and retail price competition in the Boston fluid milk market. The problems of product dimensionality and consumer heterogeneity implied by imperfect substitution in markets with differentiated products were solved by applying the model of Berry, Levinhson and Pakes (1995). Empirical results show...

The concept of a consideration set has become a central concept in the study of consumer behavior. This paper shows that the common practice of estimating models using only the set of alternatives deemed to be in the set considered by a consumer will usually result in estimated parameters that are biased due to a sample selection effect. This effect is generic to many consideration set models a...

Industrial organization economists have made significant progress on consumer demand estimation in product differentiated markets. Crucially, price is endogenized in these models. As a result researchers can predict a merger’s consequences by estimating ex ante demand parameters, changing the “identity” of the various players (i.e., combining the behavior of merging parties), allowing prices to...