Indian retail sector has become competitive with the emergence of organized retail players. Currently retailers are focusing on developing their own brands or private labels to enhance customer loyalty, to add diversity and for better margins. The study primarily looks into understanding the consumer preference for private labels or store brands in breakfast cereals, snacks category (biscuits a...

Introduction: Organic food has become increasingly popular with consumers. People seem to recognize it as a valuable alternative to popular brands from conventional food producers. Still, the basis of such consumer behavior remains unclear, with the literature supporting motivations ranging from health-related to more hedonic. Methods: To investigate the underlying brain processes, we looked fo...

With the growth and competition of the smartphone industry, developing a better understanding of what drives consumers’ loyalty to smartphone brands has become an important issue for academics and practitioners. This study hypothesizes four determinants of smartphone brand loyalty based on the perspectives of consumer value and consumer-brand identification. Furthermore, this study also explore...

This data article offers a detailed description of analyses pertaining to the development of the Consumer Motivation Scale (CMS), from item generation and the extraction of factors, to confirmation of the factor structure and validation of the emergent dimensions. The established goal structure - consisting of the sub-goals Value for Money, Quality, Safety, Stimulation, Comfort, Ethics, and Soc...

This article assesses the impact of retailer own-labeled products on manufacturer brand prices, profitability, and consumer welfare. Using chain-level retail scanner data from Boston’s white fluid milk market the analysis estimates a random coefficients logit demand model employing a mathematical programming equilibrium constraint(MPEC) method. One can compute profit margins implied for a set o...

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India is a developing country. In today’s scenario brands are the basis of consumer relationship. Global brand is a product that adds other dimensions that differentiate it in some way from other products designed to satisfy the same need. Global Marketing needs clear vision regarding the 4P’s of marketing mix in the context of International market. Brand is the biggest asset of any company. A ...

Rumors are often shared in the marketplace about products, services, brands or organizations; both in the online as well as in the offline scenarios. These rumors get communicated from consumer to consumer in the form of Word of Mouth (WOM). An exhaustive review of literature identified four motivations for consumers to share rumors in the marketplace; which included anxiety management motivati...

This paper empirically explores the degree to which consumers perceive a manufacturer’s warranty as a signal of unobservable product quality. Data on household purchases of new automobiles from the Consumer Expenditure Survey are used to estimate both conditional and mixed logit models of consumer demand, with the indirect utility specification extended to incorporate the impact of manufacturer...

Since the early 2000s, Internet has become increasingly popular for development of information dissemination technology and as a platform interaction. Therefore, penetration rate Social Networking Services (SNSs) is also increasing. Using accounts created on SNSs, companies can disseminate communicate with users SNSs marketing purposes. Moreover, there are several influencer activities that use...