Whether they know it or not, firms interact with lying consumers on a daily basis. However, surprisingly little is known about consumer behavior and its role in service encounters. Based two empirical studies of 2,976 lies, the study sought to explore by developing testing comprehensive conceptual framework encompassing motives for lying, characteristics lie, outcomes consumers. Study 1 explore...

Consumer Insecurity is a new research topic in consumer psychology domain in recent years. It focuses on consumer insecurity perception and consuming behavior outcomes, which are influenced by individual’s internal and external factors. However, the concept of insecurity has just been introduced into consumer behavior research which is urgent to compare with the individual insecurity in traditi...

Understanding online user behavior is essential for designing user-friendly consumer health Web sites. Transaction log analysis (TLA) provides a way to extract aggregate data about online behavior. This paper describes prevalent user navigation trends using TLA methods at ClinicalTrials.gov. Preliminary results suggest that users typically access low-level pages directly from Web-based search e...