AbstrAct As customers gain Web site-specific skills they come to perceive the Web site differently and more favourably than inexperienced customers. This is not only due to familiarity, emotional attachment, liking, trust, etc. Often, it is the result of an objective change in the utility of the interface as a result of skill acquisition. This chapter reviews recent work on the link between ski...

I investigated mechanisms of parasitoid coexistence in a spatially structured host–multiparasitoid community (harlequin bugs [Murgantia histrionica] and two specialist parasitoids [Trissolcus murgantiae and Ooencyrtus johnsonii ]). I tested both local and metapopulation hypotheses. The local hypothesis, intraguild predation, predicts coexistence if the inferior larval competitor is superior at ...

understanding the antecedents and consequences of customer satisfaction in the mobile communications market is important. this study explores the effects of service quality, trust and perceived value on customer satisfaction, which, in turn, affects continuance intention of mobile services. service quality and customer satisfaction were measured by multiple dimensions. a research model was deve...

As profit margins gradually decline, and market competition becomes increasingly intensive, 3G telecom operatorsmust provide variousmobile value-added services, aswell as traditional voice services, to attract new subscribers and retain old ones. However, for many 3G mobile value-added services, whether ARPU (average revenue per user) can be effectively enhanced depends on the consumer behavior...

Using the DART (dialogue, access, risk, and transparency) model as a core framework of value co-creation (VCC), in context hospitality services, this study explores role VCC might have customers’ perceived (PV). The delineates two characteristics PV—perceived quality price—as sources for competitive strategy. It attempts to establish existence an effect implementation on these strategy, well in...

background: reducing blood pressure through diet decreases the possibility of heart attacks, and lowering blood cholesterol can reduce the risk of coronary artery disease. the aim of the present study was to examine the effects of education based on the health belief model on the dietary behavior of patients following coronary artery bypass graft surgery (cabg) at the heart surgery department o...

This study elucidates how cause related marketing, service quality and perceived risk are related, and explores the influence of service quality and perceived risk on customer value. Service quality found to be affected positively by cause related marketing, whereas cause related marketing negatively influences perceived risks. Finally, exactly how customer value is affected by the service qual...