Companies spend enormous resources on customer relationship management (CRM), but there is no clear understanding on two seemingly simple, but critical questions: (1) Should firms reward or punish their current customers? (2) Can CRM be profitable in a competitive setting? While CRM practitioners are enthusiastic about its win-win potential for firms and customers, the extant theoretical litera...

In this paper, we study the pricing problem in a fuzzy supply chain that consists of a manufacturer and two competitive retailers. There is a single product produced by a manufacturer and then sold by two competitive retailers to the consumers. The manufacturer acting as a leader determines the wholesale price, and the retailers acting as the followers set their sale prices independently. Both ...

This paper proposes a model of competitive bundling with an arbitrary number of …rms. In the regime of pure bundling, we …nd that relative to separate sales pure bundling tends to raise market prices, bene…t …rms, and harm consumers when the number of …rms is above a threshold. This is in contrast to the …ndings in the duopoly case on which the existing literature often focuses. Our analysis al...

Advances in technology enable sellers to price discriminate based upon a customer’s revealed purchasing intentions. E-tailers can track items already in a “shopping cart” and item level RFID tags enable retailers to do the same in bricks and mortar stores. As retailers attempt to leverage the information made available from these technologies, it is important to understand how this new visibili...

The rise of e-commerce has unlocked practical applications for algorithmic pricing (also called dynamic pricing algorithms), where sellers set prices using computer algorithms. Travel websites and large, well known e-retailers have already adopted algorithmic pricing strategies, but the tools and techniques are now available to small-scale sellers as well. While algorithmic pricing can make mer...

Multichannel retailing has led to the emergence of a new form of price-matching policy. A “self-matching policy” allows a multichannel retailer to offer the lowest of its online and instore prices to consumers with appropriate evidence of the pricing discrepancy. In contrast to competitive price-matching, a retailer matching its own price is likely to result in consumers obtaining the lower pri...

Penelitian ini bertujuan untuk mengetahui pengaruh penetapan strategi harga terhadap keputusan pembelian melalui motivasi pembelian. dilakukan pada IKM Batik XYZ Solo dengan populasi pengikut dari media sosial Instagram tersebut. menggunakan metode Slovin menentukan jumlah sampel yaitu sebanyak 94 responden yang mengikuti dan penyebaran kuesioner convenience sampling. menganalisis data Partial ...

Online information servers that provide access to diverse databases where users can search for, browse through, and download the information they need have been rapidly increasing in number in the past few years. Online vendors have traditionally charged users for information on the based on the length of the time they were connected to the databases. With hardware and software advances, many o...