Echinacea purpurea (L.) Moench, Asteraceae, a native of North America is among the most frequently utilized Echinacea spp. for medicinal, cosmetic, and beverage preparations. Most of the echinacea preparations in the industry originate from wild harvesting and few from non-standardized (unregulated) cultivation and harvesting. According to the recent reports (Brevoort 1996), echinacea preparati...