In this paper, customer satisfaction cues in retail banking services in Greece to be positioned in view of existing literature but also to be are examined. The study proposes an instrument of customer satisfaction differentiated in order to be able to adapt to different business that contains service quality and such other attributes as price, conveenvironments. This reflects the position of Br...

Service firms seek customers with high revenues, profits, or lifetime value. However, they frequently ignore variations in consumption that lead to cash flow variability and adversely influence service operations and financial performance. This study shows that variation in individual customers’ consumption or spending on services can be decreased in ways that are actionable by most managers, w...

this study examined the impact of emotion on customer service and service output deals. the main objective of this study was to investigate the impact of physical environment and social services, the excitement, satisfaction and behavioral intentions of customers and ultimately service outputs. the study of the physical environment has two dimensions and design of physical and social environmen...

It is a marketplace reality that marketing managers sometimes inflict switching costs on their customers, to inhibit them from defecting to new suppliers. In a competitive setting, such as the Internet market, where competition may be only one click away, has the potential of switching costs as an exit barrier and a binding ingredient of customer loyalty become altered? To address that issue, t...

e-banking (electronic banking) is the modified business banking toward e-business (electronic business) banking that actually uses the electronic communication channels such as internet, phones, cell phones and the like. by using this method, the demands of customers such as time independent and high flexible actions are satisfied. in this process, marketing is so important because guiding cust...

In this study, the authors examine the effects of C2C online store characteristics on customer satisfaction. Drawing on the equity theory, they investigate the way retailer reputation and price impact the relationship between customers’ perceptions of justice and the satisfaction towards service recovery. To test the study hypotheses, two 2×2×2 between-subjects factorial experiments were conduc...

Effective knowledge and awareness of customers require the market segmentation, through which the customers who have the same needs and purchasing patterns as well as the same response to marketing plans are identified. The selection of a proper variable is a requirement, among other, for a successful market segmentation. In today' world, on one hand, the consumers are bombarded with new goods ...

in today's competitiveenvironment, customers are the most important asset to any company. therefore,in order to retain customers, it is essential to understandtheirbehaviour for developing effective strategies. one of the most commonmethods for customer analysis is market segmentation that helps companies todevelop marketing technique by dividing market into several smaller homogeneousgrou...

The process of globalization and rapid technological developments are causing rapid changes in markets. Successfully in challenging markets of the future requires an informed and ready to respond quickly. The aim of this study is to evaluate and prioritize the organizational strategies of sales and distribution of Kalleh Company in Gilan. In order to analyze the strengths, weaknesses, opportuni...

Service firms frequently contact customers after a transaction to solicit feedback and assess satisfaction with the service experience. Customers who have an ongoing relationship with a firm may receive satisfaction surveys after many or even most of their service encounters, yielding effects that are likely to be cumulative over time. Yet how these cumulative effects influence customer purchas...