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This paper analyzes the major trends in the business environment that shaped the business models adopted by companies and their new marketing strategies. It adopts a desktop research methodology by collecting data from previous academic papers, statistical, and analytical reports. It starts by analyzing the globalization trend that forced most of the emerging economies to liberalize and privati...

David is GM, Hitachi Solutions; and Postgraduate Fellow and Honarary Associate University of Sydney. He has over 30 years of industry experience having held senior leaderships roles with recognised IT brands such as KPMG Consulting, Microsoft and Hitachi Solutions. A consummate entrepreneur David has created his own successful IT start-up, built it up to being a global award winning business an...

Introduction The research reported in this paper relates to an empirical study of business start-ups and their survival and growth or, conversely, their failure (exit) in the early years following start-up. A cohort of new start small or micro businesses which were set up with the support of a Training & Enterprise Council (TEC) in the West Yorkshire area are investigated. TECs are a government...

Female Hires and the Success of Start-up Firms In this paper we investigate the relationship between females among the first hires of start-up companies and business success. Our results show that firms with female first hires have a higher share of female workers at the end of the first year after entry. Further, we find that firms with female first hires are more successful and stay longer in...

absTraCT The chapter discusses the use of business strategies for pure Internet firms. It separates the strategic choices and directions used for idea generation, during start-up, and beyond business or brand establishment. Corroborating much of the literature, it argues that traditional notions of strategy might be inappropriate for some dotcom firms due to the high level of complexity, speed ...