The study focuses on Millennials in Bekasi City to examine the relationship between brand experience, trust, love and loyalty. This uses a quantitative approach with convenient sampling survey methods collect data from 100 respondents. In this study, are analyzed using structural equation modeling (SEM) Smart PLS software. Findings show that experience trust have positive impact love. Furthermo...

Research aims are to identify, analyze, and conclude the effect of price perception product quality on brand image consumer trust. The analytical technique applies a structural equation model lisrel software supported. study results, namely partially have positive image. Price perception, quality, Brand mediates perceived To enhance image, especially for emotional satisfaction, more specificall...