With the increasing sophistication of network and digital technology, educational institutions and companies have invested a lot of money for the development of e-learning systems. The success of elearning, however, depends on the learner’s usage intention toward e-learning systems. In previous elearning articles, researchers discussed about the influence of the learners' usage intention via th...

a key challenge to brand managers is how to gain a better understanding of the relationship between brand and customer loyalty constructs. researchers have recognized that brand identity plays a key role in brand management. the purpose of this paper is to investigate the effect of brand identity and brand identification on brand loyalty through perceived value, customer satisfaction, and trust...

The credibility of American-style capitalism was among the earliest victims of the global financial crisis. With Lehman Brothers barely in its grave, pundits the world over rushed to perform the last rites for US economic ideals, including limited government, minimal regulation, and the free-market allocation of credit. In contemplating alternatives to the fallen American model, some looked to ...

Purpose This study aims to examine the effects of three green information quality dimensions – persuasiveness, completeness and credibility on brand evaluation whether this is mediated by credibility. It also examines moderating eco-label consumer knowledge relationships. Design/methodology/approach Using a structured questionnaire environmentally-friendly electrical goods/electronics, cosmetic...

the effect of consumers' perception of the country originating a brand is powerful tool used to understand the customer needs, increase the satisfaction and ultimately the profitability of the organization. questionnaire methods designed to gather so many customers, managers and the experts in washing products provide appropriate results by refining and analyzing the data to make decision about...

Purpose This study aims to examine the negative effects of excessive product packaging (EPP), greenwashing and green confusion on brand equity (GBE). Furthermore, moderating role credibility in mitigating marketing was investigated. Design/methodology/approach A within-subject experiment conducted evaluate versus minimal test proposed hypotheses. Data analysis performed with SmartPLS 3.3.3, whi...

The present study assesses the relationship between dimensions of perceived corporate social responsibility (PCSR) and consumer perceptions about a brand. approach taken herein for PCSR is based on sustain-centric paradigm. Under this model, comprises three dimensions: economic, social, environmental. Accordingly, system 11 hypotheses embedded in conceptual framework proposed empirically tested...