نتایج جستجو برای: brand building
تعداد نتایج: 263503 فیلتر نتایج به سال:
Nowadays sponsorship is an important part of sports events. Sports sponsorship offers more benefits, more variety and also it’s a more powerful form of marketing. In general, sponsorship holds a unique position in the marketing mix because it is effective in building brand awareness, provides different marketing platforms and valuable networking and hospitality opportunities. Sponsorship market...
INTRODUCTION Role of marketing in pharmaceutical industry is increasing and inspiration by successful brands known from consumer goods market influenced pharmaceutical companies enough to switch their attention to branding initiatives. Still there is little evidence that pharmaceutical brands represent anything more than product only. OBJECTIVES AND METHODS This study aims to explore the area...
This paper presents a research model to explicate that the level of consumers’ participation on companies’ brand microblogs is influenced by their brand attachment process. That is, self-congruence and partner quality affect consumers’ trust and commitment toward companies’ brands, which in turn influence participation on brand microblogs. Further, we propose that gender has important moderatin...
the purpose of this study was to describe how companies in pharmaceutical and biological sectors can ensure their position in different markets by relying on sustainable, competitive advantages, resulting from the use of a well-defined marketing model with particular emphasis on brand improvement. as competition becomes more intense among companies and phenomena such as global marketing grow in...
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