This research aims to validate and factor-analyze the Fan Based Brand Equity (FBBE) questionnaire of football in Iranian supreme league clubs. The present research is of descriptive-analysis type and has been done by survey method. The statistic population included football clubs fans of the Iran’s 13th supreme football league, and the sample society was 880 people chosen from seven clubs fans ...

Many brand collaboration platforms—such as sponsorship, celebrity endorsement, influencer marketing, product placement, cobranding, and human branding—build strong relationships between brands contribute to the equity of two or more brands. Brand equity, since inception, has been concerned with value a brand, how this is built measured, marketplace responds it. Based on previous work in respons...

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The authors propose that the revenue premium a brand generates compared with that of a private label product is a simple, objective, and managerially useful product-market measure of brand equity. The authors provide the conceptual basis for the measure, compute it for brands in several packaged goods categories, and test its validity. The empirical analysis shows that the measure is reliable a...

This study explores the relationship among brand equity, brand relationship and repurchase behaviors. The study uses brand equity as an independent variable to investigate the relationship between brand relationships and repurchase behaviors, taking the consumers of the top three chain store supermarkets in Taiwan as the objects of empirical analysis. The major findings of this study include: c...

This study proposes a model that applies brand experience and customer-based equity (CBBE) to verify leading variables can increase loyalty in the fast-growing food service sector of “grocerants.” For empirical analysis, 384 foodservice consumers with using seven South Korean grocerants were surveyed. The identifies influence on perceived value through awareness, association/image, quality. dem...