Understanding the heterogeneity of groups along the vaccine hesitancy continuum presents an opportunity to tailor and increase the impact of public engagement efforts with these groups. Audience segmentation can support these goals, as demonstrated here in the context of the 2009 H1N1 vaccine. In March 2010, we surveyed 1569 respondents, drawn from a nationally representative sample of American...

An individual with a strong presence on social media, known as an influencer, has the ability to bridge gap between company and its target audience by conveying favorable brand image audience. Social media influencers have shape customer engagement, which can then influence interest in purchasing that brand. Tasya Farasya is beauty influencer who often shares reviews about Makeover products. He...

OBJECTIVE The purpose of this evaluation is to explore the impact of the new hospital community engagement programme (comprised of a Young Persons Advisory Group and a Science Café) on community members and other stakeholders, with regard to their attitudes, skills and degree of engagement in a paediatric hospital in Cambodia. DESIGN Data collection included feedback questionnaires and reflec...

OBJECTIVE The images of smiling people are omnipresent in marketing. Frequency, smile characteristics, context of the smile and target audience in newspaper advertisements were points of interest of this study. MATERIAL AND METHODS Four examiners analyzed 600 advertisements from 46 European magazines and newspapers by using content and framing analysis. Twenty items of the analysis form the p...

The guideline group was selected to be representative of UKbased medical experts. The drafting group met and communicated by e-mail. Draft guidelines were revised by consensus. Since the initial guideline published by the British Committee for Standards in Haematology (BCSH; Colvin & Barrowcliffe, 1993) evidence-based guidelines on the use and monitoring of heparin have been included in the Ame...

BACKGROUND An evaluation of the 2010 ECDC guidance on HIV testing, conducted in October 2015-January 2016, assessed its impact, added value, relevance and usability and the need for updated guidance. METHODS Data sources were two surveys: one for the primary target audience (health policymakers and decision makers, national programme managers and ECDC official contact points in the European U...

This study investigated the effects of adding visual aesthetics to a music performance. Two modes performance are explored: multimedia and cues. Multimedia performer cues serve different purposes in expressing allowing audience interpret music. refers use more than one medium expression or communication performance, while refer implementation gestures facial expressions guide direction In this ...

Newspaper sports departments in Germany are reacting to changes social media by expanding their offerings and employing a variety of publishing engagement strategies. In this constantly evolving environment, it is important understand how newsrooms utilize inform audiences. This study examines the approaches German newspapers apply content on media, outlines users interact with these posts. ana...