A target audience analysis is an important part of a multimedia project yet it is often poorly performed by students. This often stems from a lack of awareness of the risks associated with an incomplete or an incorrect target audience analysis. The process for target audience analysis is a similar to that for stakeholder analysis and the author felt that the use of software stakeholder impact a...

‘Transmedia’ refers to a storyworld that occurs on multiple platforms where each component text makes a “distinct and valuable contribution to the whole”. In much of the practitioner discussion of transmedia storytelling, the attraction to audiences of transmedia products is taken for granted. This chapter asks: What is the respective value of a transmedia offering to the audience and to the or...

This paper presents observations from investigating audience experience of a practice-based research in live sound performance with electronics. In seeking to understand the communication flow and the engagement between performer and audience in this particular performance context, we designed an experiment that involved the following steps: (a) performing WOSAWIP at a new media festival, (b) c...

Cascades on social and information networks have been a tremendously popular subject of study in the past decade, and there is a considerable literature on phenomena such as diffusion mechanisms, virality, cascade prediction, and peer network effects. Against the backdrop of this research, a basic question has received comparatively little attention: how desirable are cascades on a social media...

The term 'convergence' increasingly dominates discussions of our media environment, yet due to the embryonic nature of the newer interactive media platforms it remains hard to predict patterns of use and meaning making among consumers. As the UK moves into the world of digital plenty leaving behind the comfortable world of analogue scarcity, television executives are increasingly looking to int...

We briefly present an automatic image selection system in the framework of the CeWe Grand Challenge. Our system learns the users’ selection traits from their online social network photo sharing behavior in order to improve automatic image selection. These traits can in turn be used to recommend a subset of photo book styles to the end user.

We introduce the possibility that the receiver naively believes the sender’s message in a game of information transmission with partially aligned objectives. We characterize an equilibrium in which the communication language is inflated, the action taken is biased, and the information transmitted is more precise than in the benchmark fully-strategic model. We provide comparative statics results...

Should a well-intentioned advisor always tell the whole truth? In standard economics, the answer is yes (Blackwell (1953)), but in the world of psychological preferences (Geanakoplos, Pearce, and Stacchetti (1989))—where a listener’s state of mind has a direct impact on his well-being—things are not so simple. In this paper, we study how a benevolent principal should disclose information to a p...