BACKGROUND Determining the credibility of qualitative research findings remains a contested area and leaves the way open for additional theoretical and methodological discussion. AIMS In this paper we focus on audit trails and confirmability, within the context of 'expert' qualitative researchers. Having outlined the audit trail process, we develop existing arguments about the 'expert' qualit...

Given the focus on marketing research, the present paper combines both the academic and the practitioner perspectives to highlight several issues and emerging trends that will shape the role of marketing research in the new millennium. These include redefinition of marketing researcher, the ongoing nature of marketing research, qualitative research, Internet marketing research, and ethical issu...

The purpose of this article is to provide guidance to scholars regarding key aspects of writing qualitative manuscripts. The aim is to offer practical suggestions as opposed to examining epistemological or theoretical issues and debates related to qualitative family research. The authors begin by providing guideposts in writing the major sections of a qualitative article (Introduction, Method, ...

Unquestionably, data analysis is the most complex and mysterious of all of the phases of a qualitative project, and the one that receives the least thoughtful discussion in the literature. For neophyte nurse researchers, many of the data collection strategies involved in a qualitative project may feel familiar and comfortable. After all, nurses have always based their clinical practice on learn...

Here, I compare the content, characteristics of participants, and the methods used in qualitative health research with qualitative inquiry in general. Special problems that occur when conducting research in an institution, with the emotional content when participants are ill, in pain, or dying, will be discussed. What concerns for the investigator, for the researcher as a person, and methodolog...

PURPOSE To critically examine ethical issues in qualitative research. ORGANIZING CONSTRUCT The ethical principles of autonomy, beneficence, and justice are guides for researchers to address initial and ongoing tensions between the needs and goals of the research and the rights of participants. METHODS Research literature, ethics literature, and researcher experiences. CONCLUSIONS Ethical ...

This discussion of data analysis in qualitative research addresses the question of how authors describe this aspect of their research. I suggest that the tradition of organization of research papers from quantitative research is not a good fit for writing qualitative research. I argue for less jargon and more detailed description, with the analytic process integrated into the findings and inter...

BACKGROUND A UK charity, Macmillan Cancer Support has funded a local intervention, whereby carers of people affected by cancer and other long-term conditions at end of life are offered a bespoke package of support. AIM This short report describes the qualitative experiences of carers in receipt of the intervention. DESIGN Qualitative research utilising in-depth interviews. Discussions were ...

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