Social TV is a rapidly growing area of research. Many people are already using Instant Messaging (IM) programs while they watch TV[1], chat options have been added to online video sites and soon there may be communication options for Media Centers or TV set-top boxes. This paper describes a research that looks into the different approaches in Social TV experiments currently being conducted with...

We compare the advertising intensity and content of programming in a market with competing media platforms. With pay-tv media platforms have two sources of revenues, advertising revenues and revenues from viewers. With free-to-air media platforms receive all revenues from advertising. We show that if viewers strongly dislike advertising, the advertising intensity is greater under free-to-air te...

The article is based on how social media and mass especially electronic like TV news channels impact politics in India . advantages disadvantages of it are also discussed How builds public opinion about affects elections analysed. Furtherly the changing attitude politicians bureaucrats towards common people understood. And finally challenges that brings political context solutions to same menti...

Time was when scientists didn’t need to track many media to know how science was being presented to the public. True science buffs read magazines like Science News or Scientific American, or watched Jacques Cousteau specials on TV. But the average person heard only about sensational discoveries and was rarely exposed to how research was done or what day-to-day science was like. Then, during the...

this article tries to design and explain a model through which tv programs can result in institutionalization of the twenty- year vision deed (iran 2025). since the influence of television on cognitive, normative and regulative frameworks of the societies has a consolidated theoretical base, this research is looking for the indirect influences of this media on the institutionalization process o...

There exists a growing market for consumer devices with media playback capabilities and network connectivity. This provides the Personal TV project at Ericsson with an excellent opportunity to enable consumers to use hardware they choose themselves, hardware they might already own since these technologies are becoming more common with every new generation of consumer electronics. These devices ...

Digital Video Recorders (DVRs) as innovative media technology are expected to have a major impact on the TV industry. This paper analyzes the impact of DVRs on the business model of Ad-TV program providers. It introduces the approach of program choice models which are well established in the media economics literature and enhances the traditional program choice models by taking into account dif...

the aim of this study was to survey four fundamental effective factors in sport sponsorship decision making. for this purpose, viewpoints of 30 experts and active individuals in sport sponsorship such as managers of sponsor corporations, authorities of sport federations and clubs were analyzed. the method of this research was qualitative and explorative and was performed through interviews. the...