Consumer buying intentions can be predicted by digital marketing, customer engagement, and perceived value. This study aims to empirically test value, as well brand preference in mediating value on purchase intention. In this study, the sample collected was 217 respondents. Data were distributed online questionnaires using Google form data analysis of research uses PLS-SEM method. The result sh...

global trend of fashion photography has adopted the modesty fashion photography as a new procedure for advertising the hijab fashion. the birthplace of this current is outside of islamic countries but it has become important to accommodate fashion and photography with religious beliefs in islamic countries. the paper tries to review the fashion photography in the field of hijab fashion concerni...

Perkembangan di era globalisasi sekarang ini terutama berkaitan dengan dunia fashion terus mengalami perkembangan yang signifikan, dimana hal tersebut mengakibatkan meningkatnya keperluan individu terhadap barang serta jasa pada bagian fashion. Selain itu, variasi tersedia jga tergolong banyak. Rintangan harus konsumen hadapi terkait sikap impulse buying memperlihatkan pola pengeluaran tidak te...

regarding to importance of strategic planning and existence critical success factors (csfs) affecting strategic planning in national iranian gas company (nigc), these cfss identifies in this research using the experiences of managers and expert of nigc planning department and the other references like books, journals and new papers. the purpose of this research is identifying csfs of strategic ...

in this research, we have investigated the relationship between psychological and social factors and green consumer behavior in tehran. with a sample size of 316, we have examined 15 hypotheses. the positive significant relationship between environmental attitudes, personal norms, perceived consumer effectiveness, and social (injunctive) norms with green consumer behavior dimensions (green purc...