Background: Several studies have demonstrated the effect of guided Internet-based cognitive behavioral therapy (ICBT) for depression. Advertisement

Internet advertisement has been growing rapidly in recent years. Theoretically, with the feature of wide-accessibility, information richness, multimedia presentation, and flexible interaction, advertising on the web is believed to be more attractive than on the traditional media, such as printed newspapers and televisions. In reality, however, the effect of advertisements over the web has not b...

Abstract Prescribing behavior of physicians affected by many factors. The present study is aimed at discovering the simultaneous effects of the evaluated factors (including: price, promotion and demographic characteristics of physicians) and quantification of these effects. In order to estimate these effects, Fluvoxamine (an antidepressant drug) was selected and the model was figured out by pan...

Advertisement has long been used as a tool for informing and attracting audiences in different ways. This study aims at investigating the linguistic tools of advertisement in Persian on the basis of Halliday’s systemic-functional grammar theory. The data of this study were gathered from written and verbal commercial advertisements which were recorded and rewritten in order to investigate verbal...

This paper aims to better understand the effect of visual attention on processing banner and native advertisements Facebook consequently brand recognition attitude. Using an eye-tracking experiment (N = 90), we show that a advertisement attracts more longer (i.e., total fixation duration, count, average visit duration) compared advertisement. Moreover, duration increases persuasion knowledge ad...

positive word-of-mouth (p-wom) has a strong influence on purchase decision of new customer. today, firms try creating loyal customer with positive wom and use from this competitive factor in increasing their market share. this research showed that website usability (wu) has a positive effect on customer satisfaction (cs), and also this element have a positive effect on customer loyalty (cl). cs...