There are some industries whose strategic innovations are easier and faster to replicate because the products are mostly commodities, one of such industries is the fast-moving consumer goods industry (FMCG). In the fast-moving consumer goods industry, companies face a very difficult, if not almost impossible, task developing a competitive advantage based on differentiation or low cost strategie...

Purpose While most marketing research on organic products refers to the premium price levels of products, little exists consumers’ behavioural responses promotions or discounts products. The present study aims fill this gap. Design/methodology/approach To develop alternative hypotheses about fast-moving consumer good (FMCG) authors used researcher-introspection method in a pre-study. test devel...

Standards in general promise more efficiency and effectiveness in doing (electronic) business. Lowering the costs of collaboration, achieving these gains depends of the development and adoption of the standard in its business environment. Several studies report on research on electronic data interchange (EDI) and its added value to interorganisational collaboration. EDI messages have the purpos...

This contribution tries to quantify the value of RFID data in the FMCG supply chain for a specific application scenario. We consider the use of RFID in the shelf replenishment process in retail stores and present a simulation study on the impact of improved data quality on product availability. First, we show that RFID allows for the redesign of in-store processes which perform more efficiently...

Technology adoption in supply chain management may create major breakthrough achievements. This paper aims at exploring different aspects of technology adoption in supply chain management (SCM) through six thinking strategies of decision makers at different stages in different sectors viz. FMCG, electrical, heavy engineering, electronics and pharmaceutical & chemicals) to recognize operations a...

Supply chain is one of the main pillars manufacturing and industrial companies whose smartness can help business to be intelligent. To this end, use innovative technologies make it smart always a concern. The supply utilizes tools enhance quality, improve performance facilitate decision-making process. Internet things (IoT) key components IT infrastructure for development chains that have high ...