In the era of Internet business, online word-of-mouth recommendation has become a key factor affecting consumers’ decision-making. Enterprises increase willingness to recommend their brands by word mouth in various ways. This paper mainly studies influence corporate environmental claims on intention recommendation, and explores roles different advertising appeals such process. Independent sampl...

The main objectives of this research are to study the factors that influence Electronic Word-Of-Mouth (E-Wom) and consumer decisions formulate Word-of-Mouth model travel on beach. Deli Serdang Mirror. This uses descriptive analysis, both qualitative quantitative. Data analysis with statistics used is Structural Equation Modeling (Structural Modeling). Based discussion, it concluded there a sign...

Celebrity endorsers and electronic word of mouth are essential factors in creating trust consumer purchase decisions for Lazada. Therefore, this study aims to determine whether celebrity word-of-mouth marketing can influence a consumer's decision directly or through trust. The type data used is quantitative data. sampling technique was nonprobability with the purposive method. Thus sample 102 L...

To understand the generation of WOM motivation, this research studies the relationship between three innate psychological needs (e.g. autonomy, competence, and relatedness) and word-of-mouth motivation based on Self-Determination Theory. How the expertise of the sender, the relationship strength between the sender and the receiver affect the motivation of word-of-mouth through these three psych...

Electronic word-of-mouth systems (EWOMS) facilitate electronic commerce tremendously. Although adequate consumption information supply is critical for these systems and to some extent for electronic commerce to succeed, there is a lack of investigations on information provision as current studies related to EWOMS mainly concentrate on the consequences of the deployment of the systems. We do not...