From the perspective of consumers, taking "Changbai Mountain Ginseng" as an example, the paper has proved the influences of geographical brand image on consumers’ behaviors. And further more, it has confirmed the significant adjustment function of WOM information on the relationship between geographical brand image and consumers’ behavioral intentions. The conclusion of the study can provide ra...

positive word-of-mouth (p-wom) has a strong influence on purchase decision of new customer. today, firms try creating loyal customer with positive wom and use from this competitive factor in increasing their market share. this research showed that website usability (wu) has a positive effect on customer satisfaction (cs), and also this element have a positive effect on customer loyalty (cl). cs...

This p~q)er describes a. method for positio,ing unknown words in an existing thesa,rus by using word-to-word rela.tionships with relation (case) markers extracted from a large corpus. A suitable area (if the thesaurus for an unknown woM ix estimated l)y integrating the human intuition I)urled in the thesaurus and statistical data extracted from the corpus. To overcome the prohlem of data sparse...

Country image is viewed as the overall perception of consumers from a particular country, based on their prior perception of the country’s production and marketing strengths and weaknesses and this image affect customer attitudes like purchase intention. The purpose of our study was to develop and validate the relationship among country image, e-WOM and purchase intention of foreign products. B...

ABSTRACT ‘Word of mouth’ (WOM) as a communication tool has evolved quite significantly over the last few decades. Originally, word-of-mouth was limited to local coverage, i.e. it restricted only closest people in circle sender message. Technological developments past 30 years, particularly computer and mobile technologies, have brought about significant changes this form communication. The info...

The rise and spread of the Internet has led to the emergence of a new form of word of mouth (WOM): electronic word of mouth (eWOM), considered one of the most influential informal media among consumers, businesses, and the population at large. Drawing on these ideas, this paper reviews the relevant literature, analyzing the impact of traditional WOM and eWOM in the field of consumer behavior an...