brand plays an important role in contacting customers. even from the customer’s viewpoint, it is a symbol of product quality. measuring the brand equity in order to determine the brand position is of remarkable significance for companies, in particular iranian ones. the purpose of this article is to investigate the parameters that influence brand equity and provide a mathematical model for meas...

The batik industry plays a role in the socio-cultural life of community so that this business can continue to grow and develop. This research was conducted at one shops engaged industry, namely Sari Amerta Batik Collection. It found there were problems regarding consumer buying intentions which allegedly influenced by several factors including promotion, e-wom, brand image. population is consum...

Despite the increasing popularity of viral advertising, its effectiveness for high involvement products is under question. Moreover, its effect on brand recall and recognition has not been evaluated yet. To fill the gap, a 2 advertising type (viral vs normal) by 2 product category (high involvement vs low involvement) factorial design was conducted. Results indicate that viral ads significantly...

The modern real estate industry, including market in Jordan, is highly competitive and challenging. This descriptive study aims to examine the effect of visual social media marketing (VSMM) on customer purchase intentions Jordanian companies. paper used electronic word-of-mouth (e-WOM) as a mediator reliability moderator relationship between e-WOM customers’ intention. A conceptual model compri...

Ubud Village is a well-known tourist destination in Bali, with its own distinct features and characteristics centered on culture arts such as dance, painting, architectural sculpture/carving, well beautiful natural beauty, making it viable option. Tourism for cultural, spiritual, recreational purposes. Because of the fierce competition among destinations, must continue to compete improve qualit...

a r t i c l e i n f o Keywords: Brand equity Industrial branding Dimensions of brand equity Marketing-mix efforts Corporate image A model is developed to examine the relationships among marketing-mix efforts (channel performance, value-oriented price, promotion, and after-sales service), corporate image, three dimensions of brand equity (brand awareness with associations, perceived quality, and...

Five-star hotel restaurants in the Nusa Dua area managed by international chains have similarities, namely not achieved restaurant sales targets set company, being remembered and known consumers, advertised various media, TripAdvisor rankings, bubble ratings, reviews are low. The above phenomena related to theory of word-of-mouth communication, advertising, brand awareness, purchase intention. ...