This paper examines the effects of gender, age, and income on the willingness to pay (WTP) for music downloads. The examination is based on an online survey of 1 330 Finnish consumers conducted in June 2010. The analysis of the survey data follows a two-phase strategy. In the first phase, the effects of the explanatory variables on the consumers’ unwillingness to pay (UWTP) for album and track ...

The purpose of Plott and Zeiler (PZ) (2005) was to investigate whether previously published experiments using consumption goods such as mugs and candy bars to measure gaps between willingness to pay (WTP) and willingness to accept (WTA) support endowment effect theory (EET). Our results demonstrate that the gap for commodities can be turned on and off by implementing procedures designed to cont...

Donovan, Geoffrey H.; Nicholls, David L. 2003. Estimating consumer willingness to pay a price premium for Alaska secondary wood products. Res. Pap. PNWRP-553. Portland, OR: U.S. Department of Agriculture, Forest Service, Pacific Northwest Research Station. 7 p. Dichotomous choice contingent valuation survey techniques were used to estimate mean willingness to pay (WTP) a price premium for made-...

The decline of the groundwater in the Ogallala Aquifer may create an uncertainty for water availability in the associated states in the future. Effective policy reforms are essential to determine efficient present and future use of water resources. Therefore, this study explores the option value for reducing current groundwater use to ensure the water availability in the Ogallala aquifer for fu...

OBJECTIVE In behavioral studies of weight loss programs, participants typically receive interventions free of charge. Understanding an individual's willingness to pay (WTP) for weight loss programs could be helpful when evaluating potential funding models. This study assessed WTP for the continuation of a weight loss program at the end of a weight loss study. METHODS WTP was assessed with mon...

Large disparities between willingness to pay (WTP) and willingness-to-accept (WTA) are commonly encountered in empirical studies and raise some important controversies. Nevertheless, the relationships between WTA and WTP can help understand not only how a service is valued but also how it can be substituted or how its loss can be resisted. The purpose of this study was to examine cancer patient...

Industrial expansion around Beijing in China has resulted in the increasing pollution of surface waters. This paper reports on the application of a contingent valuation survey to determine the value to the Beijing population of maintaining river water quality in one or all the rivers in the region. The survey revealed that the values that the population have for clean river water include a cons...

Many mainstream economists and policy experts assume that Contingent Valuation (CV) methodologies report a legitimate monetary valuation of a social proposal. An alternative interpretation put forward by Kahneman and colleagues suggest that responses to CV surveys represent a general offer of contribution towards a social project. The contribution model framework conceptualises Willingness to P...

Stated preference (SP) surveys attempt to obtain monetary values for non-market goods that reflect individuals’ “true” preferences. Numerous empirical studies suggest that monetary values from SP studies are sensitive to survey design and so may not reflect respondents’ true preferences. This study examines the effect of time framing on respondents’ willingness to pay (WTP) for car safety. We e...

We evaluate the effects of disease type and latency on willingness to pay (WTP) to reduce environmental risks of chronic, degenerative disease. Using contingent-valuation data collected from approximately 1,200 respondents in Taiwan, we find that WTP declines with latency between exposure to environmental contaminants and manifestation of any resulting disease, at a 1.5 percent annual rate for ...