Abstract To inform interventions against academic cheating among college students, the study tests moderating role of construct perceived behavioral control as originally proposed yet seldom tested in Theory Planned Behavior, and further cultural boundary conditions for this with a focus on four horizontal-vertical individualism-collectivism orientations. Using multicampus survey data collected...

Management scholars have examined the ethical decision-making process of individuals in organizations but, with a few notable exceptions, have largely failed to undertake a careful analysis of the role of culture. In this note I explore the impact of individualism and collectivism on three basic aspects of ethical decision making—the perception of moral problems, moral reasoning, and behavior. ...

Cultures and families are not static over time but evolve in response to social transformations, such as changing gender roles, urbanization, globalization, technology uptake. Historically, individualism collectivism have been widely used heuristics guiding cross-cultural comparisons, yet these orientations may time, individuals within cultures themselves can both individualist collectivist ori...

Personalizing persuasive technology increases their efficacy at influencing the desired behavior change. This paper explores how the responsiveness to Cialdini’s six persuasive strategies (authority, reciprocity, scarcity, liking, commitment, and consensus) vary by cultural background. The results of a large-scale study of 335 participants suggest that individualists and collectivists differ si...

The distinction between vertical (emphasizing hierarchy) and horizontal (valuing equality) cultures yields novel predictions regarding the prevalence of advertising appeals. A content analysis of 1211 magazine advertisements in five countries (Denmark, Korea, Poland, Russia, U.S.) revealed differences in ad content that underscore the value of this distinction. Patterns in the degree to which a...