As Chinese game market growing mature, cultivating loyal game users has become the new goals for game companies. Based on the theory of game users experience, this paper constructs the structural model of customer with the variables of perceived value, customer satisfaction and customer loyalty and studies the relationship between the game users’ hedonic/utilitarian value and customer satisfact...

Recent studies indicate that emotional processes, mediated by the ventromedial prefrontal cortex (VMPC), are of great importance for moral judgment. Neurological patients with VMPC dysfunction have been shown to generate increased utilitarian moral judgments, i.e. are more likely to endorse emotionally aversive actions in order to maximize aggregate welfare, when faced with emotionally salient ...

This paper studies a resource allocation problem introduced by Koutsoupias and Papadimitriou. The scenario is modelled as a multiple-player game in which each player selects one of a finite number of known resources. The cost to the player is the total weight of all players who choose that resource, multiplied by the “delay” of that resource. Recent papers have studied the Nash equilibria and s...

A definition of a utilitarian social welfare relation (SWR) for infinite utility streams is proposed. Such a relation is characterized in terms of the Pareto, Anonymity and Partial Unit Comparability Axioms. The merits of the utilitarian SWR, relative to the more restrictive SWR induced by the overtaking criterion, are examined. © 2006 Elsevier Inc. All rights reserved. JEL classification: D60;...

We consider utilitarian models of altruism constrained by limited willingness to sacrifice self-interest. By these models donors should strive to maximize the good they do, within the constraint. We describe several departures from predictions of these models and provide new data on some of them, based on studies conducted on the World Wide Web. We find: people focus on minimizing operating cos...

OBJECTIVES To estimate the associations of neighbourhood walkability (based on Geographic Information System (GIS)-derived measures of street connectivity, land use mix, and population density and the Walk Score) with self-reported utilitarian walking and accelerometer-assessed daily steps in Canadian adults. DESIGN A cross-sectional analysis of data collected as part of the Canadian Health M...

advertising appeal plays a significant role in the execution of advertising. in service advertising, they are of more importance because of the peculiar characteristics of services. this study attempts to investigate the impact of emotional and rational appeal on service advertising. this study also studies the impact of typology of service as a moderating variable in the relation of advertisin...