advertising appeal plays a significant role in the execution of advertising. in service advertising, they are of more importance because of the peculiar characteristics of services. this study attempts to investigate the impact of emotional and rational appeal on service advertising. this study also studies the impact of typology of service as a moderating variable in the relation of advertisin...

Participation is today central to many kinds of research and design practice in information studies and beyond. From user-generated content to crowdsourcing to peer production to fan fiction to citizen science, the concept remains both unexamined and heterogeneous in its definition. Intuitions about participation are confirmed by some examples, but scandalized by others, and it is difficult to ...

Inductive content analysis (ICA), or qualitative analysis, is a method of data well-suited to use in health-related research, particularly relatively small-scale, non-complex research done by health professionals undertaking research-focused degree courses. For those new the methodological literature on ICA can be difficult navigate, as it employs wide variety terminology and gives number diffe...

Introduction: Virtual social networks are increasingly beingused by academics and students in health sciences. It is necessaryto examine opportunities and challenges of these networks basedon the views of faculty and students to describe the existingsituation and planning for proper use. The purpose of this studywas to explore the experiences of students and faculty membersabout opportunities a...

Metascheduling is a key functionality of the grid middleware in order to achieve a reasonable degree of performance and reliability, given the changing conditions of the computing environment. In this contribution a comparative analysis between two major grid scheduling philosophies is shown: a semi-centralized approach, represented by the EGEE Workload Management System, and a fully distribute...

Background: Nursing care is one of the main tasks nursing. Currently, organizations are trying to improve quality nursing satisfy their patients and reduce cost length hospital stays. Psychological ownership (PO) intended be a shortcut achieving this goal through cognitive-emotional changes in nurses. Objectives: This study was conducted investigate PO care. Methods: The present performed with ...

Content-based image retrieval (CBIR) technology has been proposed to benefit not only the management of increasingly large image collections, but also to aid clinical care, biomedical research, and education. Based on a literature review, we conclude that there is widespread enthusiasm for CBIR in the engineering research community, but the application of this technology to solve practical medi...

background: smoking is a well‑known public health problem in women as well as men. in many countries including iran, there is an increase in tobacco use among women. exploring the experience of smoking by educated women in order to develop effective tobacco prevention programs in these women is necessary. this study aimed to explore the experiences of smoking among iranian educated women. metho...

background the positive effect of breastfeeding on the health of the mother, child and community has been globally accepted, but the rate of breastfeeding is still not at an acceptable level. breastfeeding support can greatly influence the continuity and success of breastfeeding. this qualitative study aimed to explain the iranian women’s experiences of breastfeeding support. materials and meth...