Brands build relationships between consumers and products, services, or lifestyles by providing beneficial exchanges and adding value to their objects. Brands can be measured through associations that consumers hold for products and services. Public health brands are the associations that individuals hold for health behaviors, or lifestyles that embody multiple health behaviors. We systematical...

This chapter focuses on comparative analysis of service branding of two telecommunication organisations–one in the public and one in the private sector–through the implementation of quality initiatives. This case was designed after extensive interviews with senior managers to understand the practical issues and challenges involved in improvement of service branding of an organisation through th...

INTRODUCTION Branding refers to a process whereby third degree burns are inflicted on the skin with a hot iron rod or metallic object. Branding employs the phenomenon of "counter irritation," and is widely used by faith healers in developing countries for therapeutic purposes. Some methods, which are very crude and inhuman, carry a large risk of complications. The purpose of this study is to pr...

Place branding tends to be introduced into the agenda of increasingly numerous public authorities as a tool for place management. Nations, regions, cities and inter-regional networks tend to relate their initiatives to brands in order to attract and retain resources e.g. capital and people. In light of the contemporary debate on regional and local development, this paper will analyse the potent...

Branding is a key strategy widely used in commercial marketing to make products more attractive to consumers. With the exception of bottled water, branding has largely not been adopted in the water context although public acceptance is critical to the implementation of water augmentation projects. Based on responses from 6247 study participants collected between 2009 and 2012, this study shows ...

With the gradual improvement of urbanization in China, it is important to research city branding promote high-quality urban development. This paper uses CSSCI journals (including expanded edition) CNKI as data source collect papers related from 2001-2022, analyzes content based on bibliometric method, and accordingly proposes strategies for Beijing. The analysis result shows that involves a wid...

Branding in universities has become an increasingly topical issue, with some institutions committing substantial financial resources to branding activities. The particular characteristics of the sector present challenges for those seeking to build brands and it therefore seems to be timely and appropriate to investigate the common approaches of those institutions perceived as having

Bringing Business to Business Brands to Life ANN MEARA Although most business-to-business companies realize the importance of branding, when it comes to executiong they lag behind their consumer marketing counterparts. Meara discusses the challenges unique to B2B branding and strategies for sales success. 2 Staff 3 Sponsors 4 Advisory Board 5 Letter from the Publisher 6 Letter from the Editor 2...

Objetivo: Analisar a estrutura intelectual relacionada à imagem das cidades como uma ferramenta para governança urbana no contexto do Mercosul.Método: Utilizou-se síntese de pesquisa analisar e discutir (1) contribuições teóricas, (2) deontologia ontologia da urbana, (3) os desafios Mercosul.Originalidade / Relevância: Sintetizamos as o entendimento deontológico ontológico sob marca Mercosul.Re...