As a commercial newspaper,The Shen Daily has paid great attention to the publication of advertisements since its inception. 
 With changes social life, content and form The advertising have evolved continuously. life Shanghai people in late Qing Dynasty undergone earth shaking both material spiritual aspects. first group capital owners, city impacted by justice economy become an epitome ev...

OBJECTIVE The question addressed in this review is whether aggregate alcohol advertising increases alcohol consumption among college students. Both the level of alcohol-related problems on college campuses and the level of alcohol advertising are high. Some researchers have concluded that the cultural myths and symbols used in alcohol advertisements have powerful meanings for college students a...

Advertisements play a very important role in making educational institutions reach students belonging to rural and urban areas. The purpose of this paper is to find the impact of various types of advertisements on the area wise admission of students to Institutions, both in rural and urban areas of Bangalore. The objective is also to study, among the types, which has sustained or temporary infl...

Analysis of the welfare effect of advertising depends critically upon the effect of advertising on market prices. In many circumstances, advertising that leads to higher (lower) market prices is overproduced (underproduced) from society s perspective. This paper demonstrates that these predictions may not hold when consumer search costs are important. A model is developed to show how advertisin...

Digital out-of-home (DOOH) advertising networks, comprised of pervasive distributed digital signages (screens), are rapidly growing. It is reported that more than 70% of DOOH revenue comes from local ads, while it is especially challenging to decide when and where to deliver the most suitable ad due to the spatio-temporal dynamics of human mobility and preferences. Understanding urban geo-socia...

The paper determines the effects of different influencing variables on the media company’s optimal subscription and advertising prices and editorial content. The company maximizes profit consisting of subscription and advertising revenue, minus the costs of content, advertising, and circulation, by setting the subscription and advertising prices and the amount of editorial content. Subscription...

This paper presents an oligopolistic model of informative advertising, where firms simultaneously choose prices and advertising intensities. For this game there is a dispersed price equilibrium in which the amount of advertising by each firm is socially optimal. The advertising technology considered is more general than in Butters', however his results can be obtained as the number of firms ten...

Search Engine Advertising has grown strongly in recent years and amounted to about USD 60 billion in 2014. Based on real-world data of online campaigns of 28 companies, we analyse the incident of a hacked campaignaccount. We describe the occurred damage, i.e. (1) follow-up consequences of unauthorized access to the account of the advertiser, and (2) limited availability of short-term online cam...

W develop a two-stage consumer-level model of paid search advertising response based on standard aggregated data provided to advertisers by major search engines such as Google or Bing. The proposed model uses behavioral primitives in accord with utility maximization and allows recovering parameters of the heterogeneity distribution in consumer preferences. The model is estimated on a novel paid...