the telecommunications industry plays an important role in providing ict services to a wide range of customers. in addition to individual customers, corporate customers also are user of these services and have an important role to make return on investment for telecom companies (telcos). therefore, this group of customers should not be ignored by any reason. this is where the telecom companies ...

Quality function deployment (QFD) is a methodology for translating customer wants (WHATs) into relevant engineering design requirements (HOWs) and often involves a group of cross-functional team members from marketing, design, quality, finance and production and a group of customers. The QFD team is responsible for assessing the relationships between WHATs and HOWs and the interrelationships be...

Following a service orientation paradigm, value is no longer restricted to product functionalities. Value is in particular based on co-creation with customers, making use of their experiences and leading to so-called integrated solutions. The longitudinal view on relationships with customers requires networked collaboration of multiple partners with their mutual customers within the context of ...

Customers are the bedrock of any business and driving force behind its growth. As disparities in manufacturing costs, product quality, management systems between competing companies narrow, meeting customer expectations, increasing satisfaction with company, exceeding expectations has become a robust measure for businesses seeking to increase their competitiveness. While advanced technologies o...

information and communication technologies (ict) have offered innovative and cost effective advertising tools for managers. one of such technologies is mobile phone which has enabled a novel marketing channel for companies to directly reach their customers. yet, mobile marketing is still in its infancy and needs deeper investigations. this paper has studied 588 customers’ perception for receivi...

In general, sexual behavior shapes in the depth of society and culture and social and cultural expectations influence to a great extent. Also sexual relations in Iran, take place outside of marriage with different reasons and in different forms. Some evidences imply an increasing trend of this style of life among young people, accordingly, this study wants to analyze this phenomenon and achieve...