Unconscious mental processes have recently started gaining attention in a number of scientific disciplines. One of the theoretical frameworks for describing unconscious processes was introduced by Jung as a part of his model of the psyche. This framework uses the concept of archetypes that represent prototypical experiences associated with objects, people, and situations. Although the validity ...

Within the space of two decades, virtually every intellectual question in social psychology, and many outside of it, has been shaped by the theories and methods of implicit social cognition. Many of those questions are pondered in this volume, involving the role of automatic/implicit/unconscious processes in attitudes (Petty & Briñol, Chapter 18), social judgment and decision-making (Bodenhause...

Background: Psychological archetypes are according to Carl Jung universal, archaic patterns and images that derived from the collective unconscious psychic counterpart of an instinct. Besides fundamental Jungian (persona, shadow, anima, animus, great mother, wise old man, hero, self self-realization), there may be plenty other psychological archetypes, existence which can deduced indirectly thr...

Traditional techniques can measure cognitive and emotional verbal expressions below the consciousness level. The disadvantages of this technique is not able to provide information on responses in an unconscious state. Artificial intelligence neural network a cost-effective alternative for neuromarketing tools. Neuromarketing new designing marketing strategies, especially advertising campaigns. ...

19 H ow are we to conceptualize the evolving relations between the study of individual lives and the discipline of psychology? This question is more complex than it first appears. How to conceptualize the study of lives? How do we conceptualize the discipline of psychology? And how are we to conceptualize their evolving relationships? Much is at stake in the answer, with implications for what p...

The dream as prediction seems inherently improbable. The bizarre occurrences in dreams never characterize everyday life. Dreams do not come true! But assuming that bizarreness negates expectations may rest on a misunderstanding of how the predictive brain works. In evolutionary terms, the ability to rapidly predict what sensory input implies-through expectations derived from discerning patterns...