Critical discourse analysis (CDA) is an effective method of the analysis. It aimed at analyzing special relationship between power and traditional ideology in implied discourse. Traditional always analyzes structure composition terms linguistic features, CDA makes language more creative. deeply explores inherent potential systematically interprets deep meaning This paper will take specific corp...

BACKGROUND Telenursing is an expanding service in most Western societies. Sweden is a front-line country, with all of its 21 counties connected to Swedish Healthcare Direct (SHD) 1177. The intention of the service is twofold: to make health care more efficient, while also making it more accessible and safe for patients. Previous research has shown, however, that the service is not used equitabl...

The current qualitative study endeavoured to investigate the multi-layered meaning of billboard advertisements by elaboration, exploration and elucidation intended meanings cultural norms demonstrated in advertisements. For this purpose, content eight (8) was thematically analyzed utilizing Fairclough 3-Dimensional Model: Description interpretation explanation. obtained results showed that thes...

This paper starts with a critical view of beautiful female images in the mass media being frequently generated by a stereotypical Korean concept of beauty. Several female beauty myths have evolved in Korea during the present decade. Nearly all of them have formed due to a deeply-ingrained androcentric ideology which objectifies women. Mass media causes the public to hold a distorted concept abo...

we sought to understand  whether,  how, and  why the translated journalistic texts  related  to  the  iranian  nuclear  negotiations  were manipulated. to this end,  we  monitored  a news agency’s webpage in a time span of 46 days that began 3 days before almaty i nuclear talks and ended  3  days  after  almaty  ii  talks.  monitoring  resulted  in  a  corpus  made  up  of  36  target  texts  p...

We investigated the representation of obesity in the Irish media by conducting an inductive thematic analysis on newspaper articles (n=346) published in 2005, 2007 and 2009 sampled from six major publications. The study analysed the media's construction of gender in discussions of obesity and associated attributions of blame. Three dominant themes are discussed: the caricatured portrayal of gen...

with recently widespread use of mobile phones and sms communication in iran and reformulation of conventional communication practices, short message advertisements have recently started to gain prominence in the world of advertisement as a quick, less costly, available and reliable means of introducing the products and services offered by the companies and institutions. with this in mind, the p...

This study tries to critically unravel the way Islam is represented in western discourse through establishing the relationship between language and ideology, the forms it takes and its potential effect. To that end, headlines from widely circulated print media of the west including the Independent, the New York Times, the Herald Tribune, and The Times from January 1, 2008 to December 30, 2012 w...