In this response, I do four things. First, I defend the claim that the action compatibility effect does not distinguish between embodied and traditional accounts of language comprehension. Second, I present neuroimaging and neuropsychological results that seem to support the traditional account. Third. I argue that metaphorical language poses no special challenge to the arguments I gave against...

the purpose of the present study is to examine relationship between cultural globalization and men's attitude toward the role of women. the method of this study was survey and its tool was questionnaire. the sampling method used in this survey was multi-stage share random sampling. sample size that was estimated according to lean table with 95 percent significance level was 383. after revi...

Considering the company as an integral part of market system, theories appeared that reveal traditional economic theory and take into account sphere business.

Applied Linguistics and Applied Literature in the sense that we would like to use them should result in academic activities that are social in their orientation. Academics are not isolated individuals equipped with scientific tools and working within laboratory like situations. Their close encounter with the real world situations is a fundamental necessity. Reading theories and literary texts i...

Applied Literature, however, does not have literature at its centre. Literature in this domain is a tool to solve problems and achieve goals. Using literature to teach and learn languages, the application of literature to language education, is a very handy example. Health Humanities (by Crawford, et al. and reviewed by A. Ramazani in our Journal's previous issue) comprises chapters on how lite...

In this paper I intend to contrast the ‘falling rate of profit’ crisis theories of the 1970s with the ‘underconsumptionism’ of the orthodox Marxist tradition. The central argument is that in rejecting traditional underconsumptionist theories of crisis contemporary Marxism has thrown the baby out with the bathwater, with unfortunate theoretical and political consequences. A more adequate critiqu...

As consumers are getting better at avoiding the traditional marketing campaigns companies are using, it has become crucial for companies to differentiate their marketing. One way of doing this is to use guerrilla marketing, a marketing type more extreme, innovative and attention capturing than traditional marketing. The purpose of this thesis is to explore how the use of guerrilla marketing aff...

Distant reading, an empirical and quantitative approach in literary studies proposed by Franco Moretti, has raised a lively debate attracted criticisms from "traditional scholars." An important reason behind these is the need for solid theoretical foundations: distant reading perhaps first methodology that do not include specific theory of literature, ontology literary. Much work field derives ...