Gender color-coding of children’s toys may make certain toys more appealing or less appealing to a given gender. We observed toddlers playing with two gender-typical toys (a train, a doll), once in gender-typical colors and once in gender-atypical colors. Assessments occurred twice, at 20 to 40 months of age and at 26 to 47 months of age. A Sex x Time X Toy X Color ANOVA showed expected interac...