Search engine marketing (SEM) has become an important strategic tool for destinations and tourism organizations to promote and advertise online. Due to the dynamic and constantly evolving relationships among travelers as information searchers, search engines, and the online tourism domain, the authors argued that a new model must be conceived to capture these relationships in order to better in...

The competitiveness of a tourism destination depends on the sustainability of its economic and environmental resources. The aim of this paper is to determine the key factors in achieving the sustainability of a tourism destination in relation to the performance obtained. A methodology based on the opinions of stakeholders is developed to determine the sustainability factors and performance in t...

what has turned “nature” into a landscape and a tourism destination has transformed over time and comprised various aspects in different definitions. landscape definitions have considered nature as a tourism destination in multiple points of view. four main viewpoints are debatable in a time period from the first landscape definition till today. the first definition discusses the pictorial and ...

BACKGROUND Despite having access to medically necessary care available through publicly funded provincial health care systems, some Canadians travel for treatment provided at international medical facilities as well as for-profit clinics found in several Canadian provinces. Canadians travel abroad for orthopaedic surgery, bariatric surgery, ophthalmologic surgery, stem cell injections, "Liberat...

The present study conceptualizes a destination branding model that reflects the process of tourist decision making. The model integrates key sequential concepts such as brand knowledge, brand trust, and brand loyalty. Destination brand knowledge is further defined by its constituents of brand awareness, cognitive brand image, and affective brand image. The concept of brand trust is defined in t...

Although repertory grid analysis (RGA) was originally developed in clinical psychology, the technique has been adapted for use in a diverse range of fields. However, the technique is rarely addressed in marketing research texts and has not been fully utilised in the tourism literature. Also, RGA applications have predominantly been reported in the form of personal interviews. The paper reports ...

The Internet can be a powerful cross-cultural incoming tourism communication tool if used in a proper way. Visitor images of destinations are important drivers of consumer choice and therefore, how destinations provide information to visitors is critically important to image formation. This text first looks at the general features of Internet as a cross-culture communication tool in tourism, ba...

With the rapid development of rural tourism in China, how to innovate and optimize marketing mode successfully achieve purpose is an urgent problem for destination. The Internet technology has provided new ideas destination marketing. Based on analysis questionnaire results tourists, this paper proposed optimization suggestions from perspective. That is, building information communication chann...

This paper examines the determinants of visitors’ expenditure behaviour at cultural events. The authors analyse visitors’ expenditure at the micro-level, dividing it into expenditure on accommodation and expenditure on food and beverages. The explicative variables taken into account are socio-demographic, economic, psychological and trip–related attributes. An ad hoc survey was conducted on the...