ABSTRACT The study assessed the use of rural radio as agricultural information dissemination tool among farmers in Dekina Local Government Area of Kogi State. The specific objectives were to: describe the socio-economic characteristics of the respondents, identify rural and agricultural programmes normally aired on radio, find out the level of patronage of the programmes, identify the convenien...

One commonly used, though controversial, approach to conducting research on media audiences involves ratings analysis. Ratings analysis is the analysis of the audience size and composition data produced by audience measurement firms for use in both the commercial and noncommercial media sectors. Ratings data primarily are used by media outlets and advertisers to determine advertising rates, to ...

I will start with a question that constantly lingers in the back of my mind as an experience designer, “how do I define what I do in a simple way?” For me, the practice of ‘experience design’ is designing for people with the objective of engaging them in positive experiences. Designing for people and engaging them requires knowing and thinking about the people who might use the specific product...

We investigate the estimation of the size of a broadcast audience. We give the Maximum Likelihood (ML) estimators for different scenarios. Using Poisson approximation we obtain upper and lower bounds for the audience size. The ML estimators has closed-form expressions, so are the bounds. We treat the problem of a malfunctioning feedback flow control, where the sender is overwhelmed by feedback ...

Abstract In an era where brands try to generate strong and positive consumer responses in uncertain, complex, unpredictable, fast-changing environment, understanding the mechanism that brand signals turn external audiences’ has become ever more important. Using as a context service brands, given their complexity, this work aims update inform existing knowledge on building practices, audience-pr...