Abstract Impact of Corporate Reputation on Brand Segmentation Strategy : An Empirical Study from Iranian Pharmaceutical Companies The impact of corporate reputation uses, including value creation, corporate communication and strategic resources on branding strategies such as segmentation and producing intangible assets for different industries is investigated in western countr...

in this paper the concept of corporate image has examined in detail and a complete discussion devoted to the presentation of three trends discernable in corporate image literature .in the later steps the influencing factor on corporate image are considered and examined. contrary to the studies fulfilled in other countries, the research results show that in iran fulfillment of social responsibil...

Our purpose is to develop new models that define the advanced development & corporate research approaches of modern global high tech firms. While the world has moved on from Bell Labs’ famous advanced research model, visionary and farsighted technology-driven innovation is still vital to many of today’s most successful global technology companies. Corporate innovation strategies are implemented...

In this study, the impact of corporate social responsibility (CSR ) disclosure on idiosyncratic risk has been investigated concerning three stakeholder theory, information asymmetry, and risk management. It also goes further and explores the impact of some corporate governance mechanisms such as ownership structure, board characteristics, and incentive contracts on this relationship. To achieve...

The various and multifaceted wars in the Middle East have brought about weird complications in the already challenging multifarious international relations and interactions. The media coverage of terroristic threats in the Middle East and the European countries as well as United States has often targeted Muslim identity. The present study is aimed at analyzing Barack Obama's speech at Baltimore...