The semantic and pragmatic features of the brand as a linguocultural unit are described. relevance study lies in fact that considering linguistic cultural replenishes knowledge about means objectify process interaction between language culture. It has been established assignment this status to is possible when it included system everyday culture acquired one its functions — self-presentation. p...

This paper proposes criteria for the empirical determination of when attitudinal differences between groups may be said to be "subcultural." These criteria are then applied in a test of Wolfgang and Ferracuti's thesis that a "subculture of violence" exists among blacks and lower-class whites. The data used include survey data on self-reported aggression and attitudes on the use of violence in p...