Two studies show that different culturally based concepts of interpersonal power have distinct implications for information processing. People with a vertical individualist (VI) cultural orientation view power in personalized terms (power is for gaining status over and recognition by others), whereas people with a horizontal collectivist (HC) cultural orientation view power in socialized terms ...

Research on lay theories suggests that people who begin the task of social perception with different starting assumptions follow different cognitive paths and reach different social endpoints. In this article, we show how laypeople’s fixed (entity) versus dynamic (incremental) theories of human nature foster different meaning systems for interpreting and responding to the same group information...

KEY TERMS acculturation • cultural competence • discrimination • homophobia • integration • prejudice • segregation • stereotyping LEARNING OBJECTIVES After studying this chapter, you will be able to: • Identify various cultural and ethnic groups in the United States and Canada. • Compare the concepts of prejudice, discrimination, and stereotyping and their relationship to stigmatization. • Def...

What follows is a contribution to the field of user modeling for adaptive teaching and learning programs especially in the medical field. The paper outlines existing approaches to the problem of extracting user information in a form that can be exploited by adaptive software. We focus initially on the so-called stereotyping method, which allocates users into classes adaptively, reflecting chara...

Gender-fair language (GFL) aims at reducing gender stereotyping and discrimination. Two principle strategies have been employed to make languages gender-fair and to treat women and men symmetrically: neutralization and feminization. Neutralization is achieved, for example, by replacing male-masculine forms (policeman) with gender-unmarked forms (police officer), whereas feminization relies on t...

This study examined components of women's feminist identity and possible relations to their reported coping responses to sexism. A sample of 169 undergraduate women (M = 19.4 y, SD = 1.2) from diverse ethnic backgrounds completed surveys assessing their experiences and gender-related views. The first set of analyses revealed that women's social gender identity, exposure to feminism, and gender-...

Despite the increasing market size and consumption power of older consumers, people seldom appear in advertising, research activity this area suggests that advertising scholars have lost interest topic. This article proposes some explanations for neglect topic despite its importance provides a review knowledge about representation, portrayal, effects advertising. Based on review, identifies sev...

How does intergroup anxiety affect the activation of implicit racial evaluations and stereotypes? Given the common basis of social anxiety and implicit evaluative processes in memory systems linked to classical conditioning and affect, we predicted that intergroup anxiety would amplify implicit negative racial evaluations. Implicit stereotyping, which is associated primarily with semantic memor...

The question of a possible shift in Millennials’ perceptions about gender and ICT resulted from a survey of gender stereotyping of ICT skills among college age Millennials in the USA. The results identify three clusters of skills: masculine (includes computer programming, database and networking); feminine (includes communication, working in teams, ethics, global and cultural awareness, and ope...

This study analyzed the content and language of a currently published Hong Kong English language textbook series for grade one students to find out if gender stereotyping and gender bias still exist. The results of the study showed that males and females were almost equally represented and were portrayed in a similar range of activities. Females were also more visible in both illustrations and ...