Do consumers' perceptions of product quality differ from measures of objective quality? This is an extremely important question for retailers to answer as they develop or alter their marketing strategies. Consumers may view products of equal quality quite differently. That perceived quality, in turn, would affect their purchase behavior. The general goal of this research was to determine if con...

"Li Ning" is a well-known Chinese sporting goods company ("Li Ning Company") The brand had achieved great success in the market. However, due to increasingly tough international competition and increasing proportion of market share foreign brands China, Li Ning's business situation between 2012 2015 was not promising. Against this backdrop, took initiative transform company's strategy with new ...

the origins of sports traditionally dates back to its practice encouraged by religion, custom or militancy, and, therefore, was considered a wholly masculine practice. due to the inextricable link between sports and body management, nowadays, leisure and health have transcended their meaning beyond a certain gender and, consequently, sports has become a wholly ordinary practice for women. to at...

Information technology has been widely used in the enterprise management of airport economic zone. The use of information technology in constructing apparel industry e-commerce platform can realize the electronic and informatization in the trading and management and that can realize intelligent decision support, standardization of business process and automation of interactive information relea...

During the last few years the use of fluorochemicals to provide stain repellency and/or stain release properties to apparel goods has rapidly grown. The use of fluorochemicals as well as durable press resins, however, has a detrimental effect on the fabric softness. Providing premium softness is key to satisfy the highly demanding aesthetic requirements of many of today’s apparel products. Alth...

Purpose This study aims to understand Bangladeshi young consumers’ perceptions of sustainable apparel. Specifically, through the lens theory reasoned action (TRA), this investigates impacts man–nature orientation (MNO) and social influences on intention purchase Design/methodology/approach Empirical survey-based research was conducted, data were collected from 387 college students. Findings The...