Through an empirical study among holiday travellers, residing in the Former Soviet Union Republics, this paper presents a comprehensive view of role and impact of social media on the whole holiday travel planning process: Before, during and after the trip, providing insights on usage levels, scope of use, level of influence and trust. Findings suggest that social media are predominantly used af...

In this research-in-progress paper, we present a two-step approach to measure the impact of cultural values on organizational social media adoption. We build on the GLOBE framework to measure societal culture and the Competing Values Framework to measure organizational culture. We define organizational social media adoption as the use of social networking, blogs, and media sharing tools in orde...

Intergenerational solidarity is and important phenomenon for strengthening  social cohesion and is an important immediate mechanism that has major role in the transfer of knowledge from generation to generation. But the distance between parents and youth, among generations, and this gap exists between the social system, with profound social problems facing the generation gap in the process in t...

The article examines the static images with concise text (media memes) as most productive form for broadcasting value orientations to young audience in social media. author formulates definition of «media meme» and reveals its internal structure (the meaning attractor, value-semantic core, etc.). Series media memes devoted such notions marriage, family relations are used identify mechanisms tra...

Chinese social media platforms such as WeChat, TikTok (Douyin in Chinese), and Weibo have become increasingly popular, attracting large amounts of loyal users outside China. Borrowing theories on brand trust perceived values from Marketing Management, this study examines how influence brands WeChat. Utilizing original survey data collected users, our finds that: (1) perceive five layers using a...

mass media have outstanding roles in forming and processing of the social structure of reality. although there are different concepts and methods used for making researches relevent to this issue, two main approaches are of the great importance that from the beginning have drawn the researcher's full attention to themselves. the first one, analyzes the aspects of the relations between cult...