Human decision making has become one of the major research-foci in economics, marketing and in neuroscience. This study integrates perspectives from these disciplines by examining neurophysiological correlates to Reference-dependence of utility evaluations in real market contexts both before and after choice. First, by comparing buying and selling decisions, we observe an activation of the amyg...

In 2011, the US Supreme Court decided Sorrell v. IMS Health, Inc., a case that addressed the mining of large aggregated databases and the sale of prescriber data for marketing prescription drugs. The court struck down a Vermont law that required data mining companies to obtain permission from individual providers before selling prescription records that included identifiable physician prescript...

In this paper we analyse the source and magnitude of marketing gains from selling structured debt securities at yields that reflect only their credit ratings, or specifically at yields on equivalently rated corporate bonds. We distinguish between credit ratings that are based on probabilities of default and ratings that are based on expected default losses. We show that subdividing a bond issue...

With greater prevalence of social media, there is an increasing amount of user-generated data revealing consumer preferences for various products and services. Businesses seek to harness this wealth of data to improve their marketing strategies. Bundling, or selling two or more items for one price is a highly-practiced marketing strategy. In this paper, we address the bundle configuration probl...

Research in marketing, and business in general, involves understanding when effect-sizes are expected to be large and when they are expected to be small. An example is the level-effect in marketing, where the effect of product attributes on utility is positively related to the number of levels present among choice alternatives. Knowing when consumers are sensitive to the levels of attributes is...

Recommender systems (RSs) enhance e-commerce sales by recommending relevant products to their customers. RSs aim at implementing the firm's web-based marketing strategy to increase revenues. Generating bundles is an example of a marketing strategy that aims to satisfy consumer needs and preferences, and at the same time, to increase customers' buying scope and the firm's income. Thus, finding a...

Rapid transformation in marketing information technologies has enabled corporations to build ample consumer databases and analyze those using sophisticated data-mining techniques to obtain extensive knowledge about those consumers’ personal life styles and private matters. Considering that the United States Federal Trade Commission (FTC) has relied on fair information principles to guide privac...

We consider a model for price calculations based on three components: a fair premium; price loadings reflecting general expenses and solvency requirements; and profit. The first two components are typically evaluated on a yearly basis, while the third is viewed from a longer perspective. When considering the value of customers over a period of several years, and examining policy renewals and cr...

This research is titled Marketing Communication Strategy Photography services (case study of Personal Selling communication Model in maintaining the Wedding photography product line Pixto Creative Studio Bandung). explains personal selling strategy and competing at as part Integrated marketing mix service that will be used a reference for to enhance tools promote potential customers. The purpos...

The passage “ Research Based on the Operation of NBA Marketing Strategy aimed to looking forward strategy league used, including three major parts marketing in whole world which are ticket selling, broadcasting right and promotion. rights was mostly mentioned due importance it global market benefits takes league. There is a close relationship between new technologies league, especially mobile p...