Using survey data on consumer product purchases, this paper introduces an approach to estimate jointly individual utility functions and risk perceptions implied by their decisions. The behavioral risk beliefs reflected in consumers' risky decisions differ from the stated probabilities given to them in the survey. These results are not consistent with a Bayesian learning model in which the infon...

PURPOSE The purpose of this study was to investigate the contribution of actual cardiovascular disease (CVD) risk, as well as, individual, psychosocial, and work-related factors as predictors of CVD risk perception among Korean blue-collar workers. METHODS The participants were 238 Korean blue-collar workers who worked in small companies. Data were collected through a survey; anthropometric a...

How do people judge nanotechnology risks that are completely unfamiliar to them? Drawing on results of previous studies on framing and risk perception, two hypotheses about potential influences on nanotechnology risk perception were examined in an experimental study: 1) Risk perception of nanotechnology is influenced by its benefit perception. 2) Risk perception of nanotechnology is influenced ...

Objective: To address acknowledged limitations in the effectiveness of sexual and relationship abuse prevention strategies, practitioners have developed new tools that use a bystander framework (Lonsway et al, 2009). Evaluation of bystander-focused prevention requires measures, specific to the bystander approach that assess changes over time in participants’ attitudes and behaviors. Few measure...