One of the more disturbing yet important findings in the social sciences is the observation that alternative tasks result in different expressed preferences among choice alternatives. We examine this problem not from the perspective of an individual making personal decisions, but from the perspective of an agent trying to follow the known values of a principal. In two studies, we train people t...

perceived risk is an intervening psychosocial construct in marketing and connected to potentially negative outcomes. when studying perceived risk in consumer behavior as purposeful behavior, there is no doubt that the desired outcome of a purchase decision is need satisfaction so that positive outcomes are hoped for and expected. if negative consequences are experienced in buying situations, th...

relapse prevention(rp)is an important component of alcoholism treatment. the rp model proposed by marlatt and gordon suggests that both immediate determinants (e.g.,high- risk situations, coping skills, outcome expectancies, and the abstinence violation effect) and covert antecedents (e.g., lifestyle factor and urges and cravings) can contribute to relapse.the rp model also incorporates numerou...