The present research is conducted to show that organizations can use wiki to attract customers' purchase intention inside the e-commerce context. Considering the relation between wiki and ecommerce for CRM, this research tries to explore the characteristics such as perceived risk, customer experience, knowledge sharing culture, trust and knowledge sharing in wiki tool impact on purchase intenti...

By assuming that group buying websites offer consumers an opportunity to gain consumption value from experiential products with potential risks, a theoretical model was proposed to explore the factors affecting buyers’ purchase intentions. In this model, trust, price consciousness and conformity behavior were viewed as antecedents of risks. A study of 164 responses found that the purchase inten...

Mobile digital games are dominantly released under the freemium business model, but only a small fraction of the players makes any purchases. The ability to predict who will make a purchase enables optimization of marketing efforts, and tailoring customer relationship management to the specific user’s profile. Here this challenge is addressed via two models for predicting purchasing players, us...

Recent research has demonstrated that merely measuring consumers’ purchase intentions changes their subsequent purchase behavior. Several different alternative explanations have been proposed to explain why this “mere-measurement effect” occurs. However, these explanations have not been tested to date. The purpose of this paper is to test several competing explanations for why measuring intenti...

Research on online shopping has taken three broad and divergent approaches viz, human-computer interaction, behavioral, and consumerist approaches to examine online consumer behavior. Assimilating these three approaches, this study proposes an integrated model of online shopping behavior, with four major antecedents influencing online purchase intent: Web site quality, customer concerns in onli...

Examining two different changes in retail format, we show that consumers alter their purchase behavior when the retail context changes. In both settings, the change in purchasing behavior is consistent with the effect being driven by an interpersonal interaction between the consumer and the retail clerk. We therefore model the change in format as a “social friction” in which consumers may not p...

The advertising has a foremost and vital impact on purchasing behavior of consumers. With the growth of mobile phones industry in Pakistan, the need for effective advertising has raised. Most of times, advertisements do not have an impact on purchase behavior on consumers due to ineffectiveness. The basic objective of this study is to examine how much emotional responses are generated after wat...