As a result of changing business models, the music industry has narrowed its focus to music stars with mass appeal. Management of music star image has become more complicated in the digital realm due to a rise in consumer-generated social media, particularly in the areas of promotion and publicity. As a new element in the promotion mix, social media enables management to develop artist-fan rela...

Marketing is an exchange process that carried out to fulfill human wants and needs. activities are very important for companies achieve success, so must be able introduce promote their products the wider community by using good strategies win consumers. The strategy used in KSPPS Karisma Grabag Branch use a marketing mix consisting of 4P namely Product, Place, Process Promotion. purpose this re...

Kedai Kopi Inspirasi is a well-known coffee shop in Bogor Regency, as shown by the high number of visitors and exposure various local media one recommendations for shops Regency. The purpose this research to discover how may use marketing communication strategies boost customer sales visits midst fierce competition present business. data was collected through interviews with owners management o...

Based on the results of observations, average MSME felt a decrease in turnover during Covid-19 pandemic. This happens because reduced activities carried out outside home, difficulties obtaining raw materials due to transportation constraints, and decline public confidence products that are home. Another finding based not all MSMEs have close their businesses, some still survive despite experien...

Background: The success of a service organization such as hospital requires marketing strategy. Hospitals need to prepare coordination for the performance health services so that they can meet needs and expectations patients.Purpose: To determine influence mix on patient decisions in choosing at Hospital.Method: This study is Literature Review. Search reference sources form published scientific...