This study aims to identify strategic planning for Culinary MSMEs in Wanea District during the Covid-19 pandemic and analyze pandemic.This research was made on February till march 2022. The analytical method used this is qualitative analysis with in-depth interviews quantitative using SWOT analysis. results showed that carried out from marketing mix aspect (product, place, price, promotion, peo...

The purpose of this study was to determine and analyze the Marketing Mix-Based Purchase Decision in Moderation Halal Certification. This uses Management theory related Product, Price, Place, Promotion, approach used is use an associative type data quantitative. population are consumers / visitors Marelan Culinary Barn whose number unknown. samples as many 60 using simple random sampling techniq...

This research is aimed to analyze the influence of marketing mix (4P: Product, Place, Price, and Promotion) in using gold saving Product for Faculty Economic Business Islam (FEBI) students Raden Mas Said State Islamic University Surakarta. descriptive quantitative. Questionnaires were distributed 120 FEBI Surakart
 a . The data tested validity with Confirmatory Factor Analysis (CFA) reliab...

The language MIX consists of all strings over the three-letter alphabet {a, b, c} that contain an equal number of occurrences of each letter. We prove Joshi’s (1985) conjecture that MIX is not a tree-adjoining language.

rapidly changing customer needs and desires in market of food product a pproprait actions in relation to marketing and sales play an important role in identifying these needs and succeeding of new food products in stage of launch of product. this paper aims to prioritize the factors affecting the marketing and sales of the new product development process in small and medium-sized businesses act...

Senior managers in retail industry make important decisions upon assortment planning, product pricing, and product promotion. While product assortment is a strategic decision taken over a long-term planning period (Kök et al., 2006), the latter two are both strategic and tactical: they can be used in dayto-day marketing decisions to dynamically adjust to demand variations. Within the food retai...

The marketing mix refers to variables that a marketing manager can control to influence a brand’s sales or market share. Traditionally, these variables are summarized as the four Ps of marketing: product, price, promotion, and place (i.e., distribution; McCarthy, 1996). Product refers to aspects such as the firm’s portfolio of products, the newness of those products, their differentiation from ...

considering the importance of marketing and entrepreneurship from the islamic perspective  and academic literature and the significance of entrepreneurs, religious beliefs in applying marketing concepts, the aim of this study is to identify and verify entrepreneurial marketing mix from the viewpoint of the top  entrepreneurs` islamic-religious in small and medium sized enterprises. in order to ...