The emerging social networking technology demonstrates as a promising technology that fosters user interaction and information communication. This research attempts to investigate how product attitude forms on online review sites with social networks. The implementation of social networking technology on online review sites can challenge our prior understanding about the weak tie assumption of ...

Word formation processes have become one of the most important steps for company in creating brand names. This study aims to identify and describe word on snack brands. There were 30 objects brands this study. The object was names found Alfamart Indomaret. Qualitative descriptive method applied results show that there six words names, namely blending, compounding, borrowing, acronyms, coinage m...