Based on the theory of relationship quality, research constructed impact mechanism model pro-environmental behaviours by applying tourist’s perceived value as antecedent variable, while quality (satisfaction and loyalty) was treated mediators, place attachment a moderator. Surveys were conducted at Daweishan National Forest Park in Hunan Province, China, with 674 valid questionnaires collected....

Corporate citizenship (CC) has emerged as a prominent term in the management literature dealing with the social role of business. This paper critically examines the content of contemporary understandings of CC and locates them within the extant body of research dealing with business-society relations. Two conventional views of CC are catalogued – a limited view which largely equates CC with str...

Purpose This study aims to investigate the moderating effect of sustainability app on environmental citizenship behavior basis norm-activation model. Design/methodology/approach A questionnaire survey, which comprises five variables (i.e. awareness consequences, ascription responsibility, personal norms, in a private sphere and public sphere) measured through 16 items, was conducted USA by usin...

Understanding the determinants of pro-environmental behaviour is key to addressing many environmental challenges. Economic theory and empirical evidence suggest that human partly determined by people's economic preferences which therefore should predict individual differences in behaviour. In a pre-registered study, we elicit seven preference measures (risk taking, patience, present bias, altru...